In our age of digital connectivity, each move a business makes is recorded for anyone to scrutinize. And though the digital world offers a brand many tools for getting its voice heard, social media platforms can be unforgiving.
The truth is, data suggests that roughly 80 percent of consumers believe that a brand’s social media content can directly affect a purchase. This combined with the fact that 80 percent of Americans use at least one form of social media, a brand needs to be careful when managing its reputation on social media.
What is Social Media Reputation Management?
Social media reputation management involves several elements that allow a business to both be heard and engage with potential consumers on social platforms. In addition, social media reputation management also helps a business be more responsive to consumers’ needs, questions, and concerns in a more positive way.
Social media reputation management also involves several other factors, a few of which are:
- Liking posts
- Making engaging posts
- Commenting on posts
- Responding to reviews
- Responding to complaints
- Keeping profiles updated
- Following potential customers
- Keeping a platform’s aesthetic fresh
- Utilizing story highlights
- Pinning posts
In addition to the list above, brands also need to cover a lot of digital ground in today’s business world. And by partnering with a marketing agency, keeping a business’s reputation healthy on social media becomes one less task that business owners need to worry about.
Social media reputation management enhances brand presence and builds consumer engagement. And partnering with a marketing agency like Beacon Media + Marketing can help keep your social profiles healthy and your customer engagement and conversion rates high.
Beacon Media + Marketing is in the business to help brands succeed in the digital marketing arena. And when you partner with a creative and professional marketing agency like Beacon Media + Marketing, your business is sure to thrive.Read More About Social Media Reputation Management