Business owner excited at computer because of her social media reputation

Does Brand Reputation on Social Media Matter? Here’s What You Need To Know

In our age of digital connectivity, each move a business makes is recorded for anyone to scrutinize. And though the digital world offers a brand many tools for getting its voice heard, social media platforms can be unforgiving.

The truth is, data suggests that roughly 80 percent of consumers believe that a brand’s social media content can directly affect a purchase. This combined with the fact that 80 percent of Americans use at least one form of social media, a brand needs to be careful when managing its reputation on social media.

What is Social Media Reputation Management?

Social media reputation management involves several elements that allow a business to both be heard and engage with potential consumers on social platforms. In addition, social media reputation management also helps a business be more responsive to consumers’ needs, questions, and concerns in a more positive way.

Social media reputation management also involves several other factors, a few of which are:

  • Liking posts
  • Making engaging posts
  • Commenting on posts
  • Responding to reviews
  • Responding to complaints
  • Keeping profiles updated
  • Following potential customers
  • Keeping a platform’s aesthetic fresh
  • Utilizing story highlights
  • Pinning posts

In addition to the list above, brands also need to cover a lot of digital ground in today’s business world. And by partnering with a marketing agency, keeping a business’s reputation healthy on social media becomes one less task that business owners need to worry about.

Social media reputation management enhances brand presence and builds consumer engagement. And partnering with a marketing agency like Beacon Media + Marketing can help keep your social profiles healthy and your customer engagement and conversion rates high.

Beacon Media + Marketing is in the business to help brands succeed in the digital marketing arena. And when you partner with a creative and professional marketing agency like Beacon Media + Marketing, your business is sure to thrive.

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