In today’s business world, reviews are about much more than the products or services a business offers. With our interconnected digital landscape, reviews have also become a way that a business can improve search engine rankings – and brand awareness.
Google reviews can significantly alter search engine ranking, especially if they’re subpar. But they can also deter someone from choosing to do business with a particular company, and prompt them to take their business elsewhere. However, when it comes to the mental health space, getting clients to leave a review can be tricky.
Are Client Reviews Ethical?
In the world of mental health practices, it’s looked upon as unethical to directly ask for a current client to leave a review or testimonial. And this is because the practice of asking for reviews violates ethical codes according to the Health Insurance Portability and Accountability Act (HIPAA), and the following organizations:
- The National Association of Social Workers
- The American Psychological Association
These rules are in place to protect patients from feeling coerced or pressured into leaving a good review because they may feel that if they don’t, they may not get adequate care.
Ethical Ways to get Client Reviews
While soliciting client reviews is unethical, there are a few ways you can make it easy for a client to leave a review if they wish to do so. And this can be accomplished in the following ways:
- Create a testimonial page where a client can leave a review, including easy-to-understand instructions
- Create a page for links to leave reviews on external sites such as Yelp or HealthGrades
- Share a link to Google Business Profile (formerly Google My Business)
Keep in mind that while directly asking for reviews is prohibited, providing links and instructions to leave a review is completely acceptable by HIPAA standards.
Beacon Media + Marketing offers professional advice and marketing services for many mental health businesses. With a professional team of creatives, Beacon Media + Marketing stands ready to help your mental health practice enhance your website, get the reviews you’re looking for, and allow you to grow your business.Read More About How to Get Client Reviews for a Mental Health Practice