Even though people have been accessing teletherapy and online mental services more and more, there are still just as many people visiting health practices in person. If you want to grow your client base, you need to be marketing with local SEO.
While all of the search engine optimization rules apply when marketing to a specific city or area, there are a few more things that you can do to ensure your practice is seen. If you can add some of the following elements to your marketing, it can place you at or near the top of the google search results for potential clients in your location.
Prioritize Your Google My Business Profile
Your Google My Business profile is the most important tool you should be utilizing for your local SEO. Without people seeing you on Google, people can’t book appointments or learn more about your mental health clinic. Without including your location, hours, and how to contact you, people often won’t take the time to look.
Ideally, your mental health practice should pop up when someone searches “therapists near me” or something similar. You want to ensure that your mental health clinic is a top result when people search for mental health services.
Google ranks local searches in a few ways:
- Relevance
- Distance
- Prominence
By adding your business to Google My Business and maintaining the profile, you ensure people can find your clinic when they search by their location.
Optimize for Voice Search
Voice search optimization has become necessary for businesses to succeed as voice search has taken off in recent years. It’s estimated that 75% of US families will own a smart speaker by 2025. More people are beginning to use this technology to search without looking at a screen.
Don’t Forget Mental Health SEO Basics
Any SEO mental health strategy, whether local or national, should follow SEO best practices. This includes high-quality content. You should aim for at least 300 words on each page with carefully chosen keywords that appear in headings, the title, and throughout the copy.
Read More About Local SEO for Mental Health Marketing