Mental health marketing has grown increasingly over the last few years as the stigma behind mental health has changed. And as it’s grown, the marketing trends have evolved with it.
Mental health practice owners who use these trends can increase their reach. The following are marketing trends for building your brand awareness and growing your client list.
1. Video Content
One of the trends that can help grow your list is short but impactful video content. The content should include educational mental health topics that help people learn. These can be popular and go viral.
2. Mental Health Messaging
Being honest about your mental health messaging will help convert clients. Practices that show they’re open and candid about mental health show they’re trustworthy and educated.
3. Influencer Marketing
Influencer marketing is an easy way for mental health to be discussed and allows people to know about your practice. By someone popular talking about the clinic, it’ll encourage others to go too.
4. SEO Blogs
Blogs can be a great way to educate people about mental health and allow them to learn more about your clinic. If done correctly, when people search for questions about mental health, your blog should be at the top of the search results and answer their questions.
5. Audio Content
Podcasts and other audio content are a big trend right now. Many people will listen to educational content that allows them to learn more about a topic they’re interested in, which may encourage them to seek therapy.
6. Virtual Classes
A great online tool you can use is holding virtual classes that talk about mental health or teaches people exercises they can use to mitigate their symptoms. It’s a great way to build client trust and convert them.
7. Unique Designs
Don’t be afraid to branch out and create unique branding and logos that match the mental health practice you are. What makes you different will be why people seek your help over competitors.
8. Social Media Videos
Creating stories, reels, or lives is a great way to engage with your clients on social media. They help personalize your brand and show that you’re educated and passionate about mental health.
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